China Wood Flooring Industry Report, 2010-2012 published by ResearchInChina focuses on the development status of Chinese wood flooring industry, and researches 5 big wood flooring market segments and 13 key enterprises.
In China, wood flooring can be classified into the following five categories in general: solid wood flooring, engineered solid wood flooring, laminate wood flooring, bamboo wood flooring and cork wood flooring. Among them, engineered solid wood flooring and laminate wood flooring are generally known as engineered wood flooring.
In recent years, engineered wood flooring has witnessed rapid development in China due to its low price as well as its advantages of easiness for cleaning, wear resistance and impact resistance, etc. In 2010, engineered wood flooring occupied 56.0% and 82.1% of the total output and sales volume of wood flooring in China respectively, of which laminate wood flooring took the predominant position.
China Wood Flooring Market Report
Published:February 2012
No. of Pages: 74
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With the development of Chinese wood flooring market, large enterprises and big brands have led the way of development, such as Power Dekor, Nature, Elegant Living, DER, Anxin, Vohringer and Sichuan Shengda.
As one of the earliest wood flooring brands in China, Power Dekor has developed four product series including laminate wood flooring, engineered solid wood flooring, solid wood flooring and bamboo flooring, with an annual capacity of 58 million m2, including 46 million m2 of laminate wood flooring and 2 million m2 of solid wood flooring.
Nature is a core brand subordinated to China Flooring (02083), and its solid wood flooring, laminate wood flooring and engineered flooring take strong predominance. In recent years, with the improvement in the brand awareness of Nature, China Flooring has also seen increasing sales volume. In 2010, the sales volumes of the company’s laminate wood flooring and solid wood flooring were 13.915 million m2 and 4.604 million m2 respectively, up 31.8% and 24.7% year on year separately. In H1 2011, the sales volumes maintained stable growth, rising 31.6% and 38.7% year on year respectively.
DER is mainly engaged in the R & D, production and sales of ‘DER’ branded wood flooring. In production, the company adopts the mode combining independent production and entrusted processing; in marketing, it employs a flat in-depth marketing mode. Up to Jun. 30, 2011, its primary dealers and specialty stores were numbered 134 and about 1500 separately.
Anxin’s business mainly involves the following five brands: Anxin, Weiguang, Baounite, xeeredu and ARK. In addition to the development of wood flooring, the company is actively expanding to the upstream wood market, and successfully set foot in the downstream redwood furniture market in 2011.”
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